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Miele
Where creativity runs free
UX
UI
concept

I was commissioned by AKQA berlin to design the new website for the Generation 7000, a High range of appliances by Miele. The main task was to translate the main idea of the TV campaign into a digital concept. The idea was to restrancribe the sense of Flow experienced with all appliances in real life. The user can "jump" from the oven to the Microwave, from the microwave to the electric hob, and so on...

⟶ Demo
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